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WEB 3.0…. The article Influence: The new currency of Web 3.0 by Rob Dickens, talks about the incredible influence of social networks and how the users drive the world of commerce. The “Uber-Profile” as Dickens likes to call it, is a combination of your personality with the many accounts you can create online with social networking sites such as Facebook, Twitter, linkdin etc. This Uber-Profile is tracked by certain companies or by the social network itself not to keep their users online but to gather “economic indicators: price points, discounts, standards, safety, environmental issues, group buying, quality and service levels” (memeburn). Many social network users provide tons of information about trends or their purchases, even blogs on fashion. Companies no longer have to hire massive research people; rather they pay attention to the trends being followed in social networks. Personally I believe companies are doing the right thing in gathering all this information straight from the information we provide. These indicators give consumers more power over what they want to buy or even want to see on shelves. However is this type of market research becoming the web 3.0…not really this has been a way of collecting data for a while now, possibly now being considered web 3.0 because we are noticing how powerful the method can be. The consumer can now create brands without even noticing, in a way; yes it can be scary to see the evolution of marketing because of social networks ever growing power. Then again, I believe this direction of consumer empowerment will expand even further in a short period of time and then truly develop into a fully functional WEV 3.0.

Works Cited Dickens, Rob. "Influence: The new currency of Web 3.0 | memeburn." //memeburn | web-savvy analysis & startup news for emerging markets//. N.p., n.d. Web. 18 Oct. 2010. .