CCT300+LAB+5

Lab 5-Real World vs. Virtual Advertising Real world advertising is the traditional form of advertising that is increasingly becoming outdated today. Real world advertising often relies on printed products, such as newspaper ads, magazine ads etc, or digital means, like television commercials, which require a whole team for their creation and implementation. For this reason, traditional forms of advertising are often more expensive than the forms of advertising that are enabled via virtual means. The Internet has made it so that anyone with a connection can make and spread his/her own content relatively cheaply. Since hard-copy printed ads are replaced by virtual documents online, advertisers can make multiple copies of their campaigns at the touch of a button. As well, since print costs are eliminated, advertisers can make copies of a single ad that are slightly different in order to target a specific consumer. Traditional media takes an approach that tries to target a mass audience, but with online advertising, advertising can even personalize ads so that they are relevant to specific customers. Online information is gathered about consumers in a very personal way, things such ‘online cookies’ gather information about customers preferred sites or places the frequent. After this information is gathered, specific ads will be virtually introduced to that person; unlike real world advertising in which ads are placed for everyone to see whether or not they are the specific group intended for that product.

Jones, Michael. //Class 5: Economics and the Audience//. Sheridan College. Sheridan College Trafalgar Campus, Oakville, ON. October 2010. CCT3005 Lecture.